At a time when most school-going kids are busy taking selfies, Diya Burman — the teenaged daughter of the Rs 8,500-crore Dabur India's vice-chairman Amit Burman — is following in the footsteps of her father. The 16-year-old scion of the Burman family has created her own startup in the FMCG space, called RogFree, that aims to improve health and hygienestandards among the poor, particularly children, in rural India.

Diya has reached out to all major hospitality chains in Delhi — from the Oberoi Group and JW Marriott to Radisson Blu — to procure used and discarded soap bars. These are shipped to a soap-making unit where they are heated, melted, treated and moulded into fresh soap bars under the RogFree brand name, which are then distributed among the poor as also school kids in villages free of cost..................Read more

Source: The Times of India