The cotton cause


The fulcrum of an initiative that wants to take the weave back to the worker

The Malkha Marketing Trust has just moved into expansive new premises in the heart of the commercial district in Secunderabad. Despite their best efforts at disseminating the information through social media, not all their client base is aware of the showroom’s move from its Masab Tank Road address in twin city Hyderabad. For four years, it was the only outlet for Malkha cotton fabrics and had built up a loyal following. Consequently, there are real levels of anxiety in the callers who reach out to Uzramma.

Uzramma is the last word on Malkha, always has been: Today, be it the TIN number that will allow them to retail garments or the inventory for the forthcoming inauguration of online sales, everyone in the gradually expanding organization still turns to this diminutive 72-year-old with eyes of arctic grey and a will of steel..................Read more

 

Source: livemint


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