At a small sale of organic cotton clothes V. Rama recently held at her house in Velachery recently, the response was stupendous.

“Many of my friends in the neighbourhood were interested. Organic cotton is soft, its production does not damage anything anywhere and so, it’s guilt-free clothing. One buyer from Tiruvanmiyur even told me that by buying this, he felt like he was directly helping farmers,” said Ms. Rama.

Clothes made from organic cotton — hand spun, hand woven, coloured with natural dyes and brought to the customer without middlemen — are slowly gaining ground in the city..............Read More

Source: The Hindu