The concept of ‘On Demand’, a largely urban phenomenon, seems to have made an entry into the rural milieu, especially in farm-related activities.

A land owner or a farmer does not need to own a pair of bullocks or a tractor, nor the expensive range of implements to plough his field or carry out various farming operations such as sowing or harvesting. One can order the service required by dialling a call centre or through a smartphone app.

The Coimbatore-based Surya Power Magic, a solar pump manufacturer, has started offering on-demand farm services through an online platform Gold Farm in two districts of Karnataka...............Read more

Source: The Business Line