It is official. BPOs are indeed going rural. Growth of rural BPOs is helping firms deliver services at lower cost and generate jobs in villages, noted a recent survey by the National Association of Software and Service Companies (Nasscom).

New market studies sponsored by Nasscom show that rural BPOs, powered by trained human resources in Tier-III and Tier-IV cities, are driving the growth of the industry.

"Lower cost of operations and better retention of employees are driving growth," said a recent Nasscom survey titled Strategic Review 2011.

This means villagers are now getting entry into the core operations of BPOs, after playing supporting roles in housekeeping, catering, security and transport, industry veterans noted.

Meanwhile, governments are aiding the entry of BPOs into villages. "There is growth in the rural BPO sector, but it is limited largely to the southern states," said industry observer Harish Bijoor.....Read More

Source: Businesstoday