Last week’s column was about the O-list of organic products worth the extra buck spent in monthly grocery budgets. This week the focus is on another channel that feeds more poison into our bodies than we are aware. Chemicals mindlessly dabbed and sprayed to enhance self-esteem, look good or be attractive enter our bodies through our eyes, mouth, skin and scalp. These love potions in classy containers on shower ledges and counter tops actually contain most vile toxins that debilitate, and even cause painful death. ‘Clean beauty’ is a recent movement that addresses the beauty industry in much the same way as the labels ‘organic’ and ‘natural’ do for food.

The trend towards clean beauty is analogous to the movement favouring fresh and toxin free edibles. However, there are some important differences that discerning consumers should know, and be clear about when or whether they should go clean. Just as it is important to be circumspect with apples and potatoes but be lenient with pineapples or cabbage; so too there be awareness about the critical list of detoxing beauty products and treatment routines.................Read more

Source: The New Indian Express