Focussed on its science-based Ayurveda strategy, Dabur India is ramping up the area for cultivation in the form of herbal farms.

The company, which has been strengthening its engagement with Ayurvedic practitioners, has also now started engaging with allopathic doctors for its OTC products.

Sunil Duggal, CEO, Dabur India, told BusinessLine that by March 2016, the company had about 2,100 acres under cultivation for herbs across eight States, which has been increased to about 2,500-2,700 acres.

By March 2017, the company expects to have about 3,800 acres under cultivation for medicinal plants and herbs across 10 States, he said, adding that this is a multi-pronged large-scale initiative to protect the company’s input materials and leverage on cost benefits of directly sourcing from the farmers........click for more

Source: BusinessLine