From marketing chemical fertilisers to selling organic products, it was a leap to the other side for Raj Seelam when he set up Sresta Natural Bioproducts Pvt Ltd in 2004.

“I initially started my venture as a shop-in-shop among retail chains in Hyderabad, Bangalore, Pune and Chennai. Seeing that very few were interested in organic products, we even scaled down,” says Seelam.

But that was only for a while, because in the last few years, the market for organic products has begun to witness phenomenal growth.

“Once we saw people showing interest, we gathered courage to set up our own retail outlet for organic products in Hyderabad. We also have another outlet in the Infosys campus in Cyberabad,” says Seelam.

The growth of the organic products market in India is warming even the hearts of those abroad.

One of them is Gerald A. Herrmann, Director of global consultancy firm Organic Services GmbH, Germany. “Today, there are 30 modern retail outlets in India for organic products, with an annual business worth €6 million (Rs 39 crore). These outlets are witnessing a growth of 500 per cent annually,” he says, the statistics at his fingertips.......Read More

Source: Business Line

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