United Phosphorus Ltd, the country's largest agro-chemical company, is betting big on the domestic hybrid seeds market, having firmed up plans to launch a clutch of new branded hybrid vegetable seeds, ranging from tomatoes to green peas, next year.

Although hybrid seeds today account for an insignificant portion of the estimated $1.1 billion Indian seeds and seedlings market, this segment is beginning to gain currency in the farming community.

“We will be launching hybrid seeds for 12 different vegetables next year, starting with a tomato variety in April 2011 which we have decided to brand as Gazanan — the USP of this variety, apart from higher yield, is that it can be sown in 10 months in a year, unlike the traditional tomato crop,” Mr Bhupen Dubey, Head-Integrated Business, UPL, told Business Line.............Click for more

Source Web Page: Business Line