Rent a cent, reap a harvest


 Red diamonds, he calls them. The fruits of his labour. And since January, Gopinath Jayaraja and his coterie of city farmers have harvested three tonnes of this precious commodity. Incidentally, it has also made his idli-dosa batter taste spectacular.
During Pongal 2017, Jayaraja and friends decided to try their hand at community farming on a leased land near Chengalpet, calling the initiative Valam 1.0, after the organic produce store they run in Chennai. Their first crop — the red diamonds, a native rice grain called poongar. "We sell organic products from our Tirunelveli farm but found customers in Chennai were interested in trying their hand at farming. So, for Valam 1.0, we got people to invest in leasing five acres from a farmer to cultivate rice," says Jayaraja, who farms part-time, and works full-time at an IT firm.

With 54 investors joining in for round one, Jayaraja has begun preparing ground for Valam 2.0 near Mambakkam. "At the end of the crop cycle, investors share the harvest with everyone taking home a certain amount of organically grown native rice. The idea of farming draws people in. Most of those who put in their money, also put in their time working the land along with the farmer who owns the land," says Jayaraja....Read more

 

Source web page:Times of India


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