As many as 24 teams of entrepreneurs, all in the agriculture start-up space, visited some of the coconut farms in Pollachi recently. They were there to meet the farmers, know first hand the challenges faced by the coconut growers, learn more about the irrigation systems used and see if their innovative solutions can be used in the farms.

After a two-day visit to Coimbatore and Pollachi and gaining better insight into the coconut crop, some of these teams have started submitting proposals to Marico Innovation Foundation to try out their technologies in the farms.

The visit was organised by the foundation, which is a non-profit organisation of Marico, as part of its “Innovate2Cultivate” programme.

This is a programme that connects start-ups with farmers of specific crops so that innovations are nurtured and taken to the farms.