Online-cosmetic brand, Plum, bets on the uniqueness factor to make some noise

“It’s 1,000 times more fun being the underdog,” confesses Shankar Prasad. When a chemical engineer with an IIT Bombay and ISB Hyderabad tag, who started his professional stint with Hindustan Unilever as manufacturing and product development official, turns modest about the progress made by his bootstrapped startup, it can’t be just a cosmetic change.

Plum, an online-cosmetic brand started by Prasad in July 2014, happens to be the first, if not the only, beauty brand in India that’s 100% vegan, logs in over 10,000 shipments every month, boasts of over 35 SKUs ranging from `335 to `575, adds 4,000 new customers every month, and is profitable..................Read more


Source: ETBrandEquity

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