ET Startup Awards 2016: How the Bootstrap Champ Zerodha is taking investment to the masses

Zerodha founder Nithin Kamath began trading in stocks at the age of 17, often spending more time tracking share prices while attaining an engineering degree.

"This is the only thing I am good at. I have been in this space for 20 years, so the personal experience gives me an edge," Kamath said after Zerodha won the Bootstrap Champ award. "The online trading and investment, fin-tech sector is a niche space, so getting attention is bound to happen when you are profitable in the first year."

The online discount brokerage offers equity investment services, currency and commodity trading, and retail and institutional broking. A winner of the BSE/D&B 'Emerging brokerage' award in 2014 and 2015, Zerodha says it accounts for about 4% of the retail trade volumes on BSE and NSE. Zerodha's strategy of making financial trading hassle-free has won it about 1,20,000 clients. In addition to this, the firm is adding 8,000-10,000 accounts a month.................Read more


Source: The Economic Times

Comments (0)

Please Login or Register to join groups