Theni banana goes global

The trust plans to form a consortium of farmers to bring into the Cumbum Valley more technology and enhance exports.

A first-of-its-kind venture floated by the John Pennycuick Farmers’ Trust (JPFT) at Cumbum in Theni district of Tamil Nadu has proved to be a game changer.

In less than three months’ time, Aroma Banana, the trade arm of the trust, has turned the market for Theni banana in favour of Cumbum Valley growers.

Started on April 14 this year, Aroma Banana’s objective is to ensure that all benefits accrued to growers without the involvement of middlemen in the supply chain.

“Before the advent of Aroma Banana, we used to sell our banana at prices as low as Rs.3 a kg. We had to pay 10 per cent commission at all levels, from procurement to transport. Today, we get a minimum assured price of Rs.9 to Rs.10 a kg, and also do not worry about harvest and transport,” says K. M. Bharatharaj, a third generation farmer of Kamaya Koundanpatti, who has grown 10,000 trees, which give an average yield of 40 kg per loom (‘thaar’ in Tamil)...........Read more


Source: The Hindu

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