Bypassing middlemen to boost farmers’ income, the Masakkal way

Aggregation centre
This situation is expected to change with the opening of Farmer Support and Aggregation Centre in Masakkal. Lawrencedale Estates and Farms has been identified by the Tamil Nadu Horticulture Development Agency (TANHODA) for managing the aggregation centre under the State Government’s Perimetro Vegetable Cluster Development Programme.

Though the aggregation centre was formally inaugurated on Wednesday, it is learnt that the aggregator (Lawrencedale) had already started working with the small farmers (since November 2014) by handholding the growers through the entire life cycle of the crop, advocating usage of less harsh bio-pesticides and also ensuring the last mile delivery by eliminating multiple intermediaries.....................Read more


Source: Business Line

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