Nestle goes the ‘Milky’ way, brings down sugar content in milkybar by 10 per cent


Nestle IndiaBSE -1.51 % has cut the amount of sugar in its Milkybar chocolate and increased milk as part of its wider strategy to create healthier products and add wholesome ingredients. 

The percentage of milk in the reformulation has increased by 8% to one-third of the chocolate bar, which helped reduce sugar by 10%, said Nikhil Chand, general manager (chocolate and confectionery) at Nestle India. 

“It’s not just calories but also controlling portion sizes that we are are doing across portfolio,” Chand said. He said more than half of Nestle’s chocolate portfolio have 50 calories per pack. “The dimensions that we are looking at are nuts, fruits cereals, whole grains and we constantly evaluate how they can fit into our products and is relevant,” he said. 

In March, the world’s biggest foods company had said it is reducing salt and sodium content in its Maggi noodles, cutting sugar in KitKat chocolate and dairy products, and stepping up portion..Read more

 

Source web page:Economic Times

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