Growing health consciousness and awareness about harmful pesticides has nearly quadrupled the size of organic foods in India in the last three years. Organic foods, which started out by occupying fewer shelves at retail stores, is now a Rs 300 crore business in the domestic market. The export market from India is even bigger at Rs 700 crore, according to industry experts.

Consumers are opting for healthier eating habits which is driving entrepreneurship in organic foods, prodding retailers to offer greater shelf space to brands in this category. As per industry estimates, the category is currently growing at 50 per cent per annum.................Read more

Source: The Times of India