Two-minute recipes gain popularity on social media

A two-minute video of your recipe of Indian dishes may get you money. With simple, do-it-yourself (DIY) recipes that have visually appealing content, publishers of these videos make money through monetisation on social media platforms. Popular names such as Hebbar's KitchenYourFood Lab and Veg Recipes of India are raking in views and monetising content.
Hebbar's kitchen, conceptualised and started by Archana and Sudarshan Hebbar, currently is one of the top-viewed Indian recipe channels.

"Buzzfeed Tasty videos were creating lot of buzz on Facebook and I was inspired by their videos. Also, there weren't any Indian channels showcasing Indian recipes with shorter videos in Facebook. Hence, I thought I'd give it a try with shorter videos, and the response was amazing. However, now I regularly post on Youtube and other social media channels. We have more than 5.67 million organic followers at the moment and have a reach of 125 million viewers a month for our content," said Archana Hebbar, co-founder, Hebbar's kitchen...Read more


Source web page:Times of India

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