The plant meat proponents

Green is the new colour of the food business. And that’s the idea behind India’s first California-inspired plant-based kitchen Greenr Cafe, which has been pushing the preferences of Plant Protein (PlantPro) in the National Capital Region. A rising phenomenon in food trends the world over, PlantPro is tickling the taste buds of both conscious eaters and experimental foodies, catering to both vegetarians and non-vegetarians. It mainstreams complex plant-based proteins, giving nutritious, delicious, healthy and sustainable alternatives from vegetarian sources.

Greenr Cafe was established by product developers Nitin Dixit and Mohit Yadav in 2015. It has two outlets over a period of three years—one at Vasant Vihar in Delhi, and another at 32nd Avenue in Sector 15, Gurugram. Elucidating their USP, Yadav says, “We have specially engineered a range of plant-based proteins, including Shroomballs, Pea Pro, Bean Pro, Tofu Amaranth, Hemproot and Sweet Potato, a suitable replacement to the nutrients and textures that we usually get from animal meat.”

The first outlet at Shahpur Jat, which has now shifted to Vasant Vihar, started off as a modern health cafe, which served 100 percent vegetarian or vegan food with retail space for various Indian artisanal food brands from across the country. In the early days, its clientele included more of expats, and less of locals, some of them being hardcore meat eaters, but now 90 percent of their customers comprise local crowd....Read more


Source web page: New indian express

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