Money talks fluently


The spiralling demand for English-speaking courses has led to localised innovations, including apps that housewives and professionals alike use to converse without fear

 

In 2012, when Ravi Kumar Yadav graduated as the “best student” from the Asian Academy of Film and Television, he was confident of making it big in Mumbai — the city of dreams. He set up Saavi Films for advertisement and video production in December that year, but could not land a single assignment.u

Yadav struggled to explain his business ideas in meetings, where people spoke, and claimed to understand, only one language — English. “It was a heavy burden on me and I felt my education was being wasted,” recollects this native of Alwar’s Shahjahanpur village in Rajasthan.

By June 2013, Yadav had had enough of failures in the Maximum City and decided to head back home. He returned to doing what he did previously in Alwar — teach at a computer institute. But alongside, he began reading English content online to sharpen his language skills. He consumed more than 10,000 hours of content, ranging from text to audio-videos, he says. He next began to try speaking the language with those who knew it.He also asked his students to attempt conversations in English and that helped him identify the areas in which they needed help to become more fluent.....Read more

 

Source web page: Business Line


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