Sunila Joshi, a consultant in Hyderabad, first discovered the Farida Gupta ethnic wear label online on social media two years ago. An enthusiastic mall goer, she was quite wary initially. “But the experience has been satisfying in terms of both fits and the exclusive ethnic handcrafted patterns and embroidery. The customer service of the brand is what I find appealing and they actually added on a new XL plus size that I needed,” says Joshi who has since become a loyal customer of the online hand crafted ethnic wear label.
Farida Gupta, a homemaker in Delhi with a passion for indigenous crafts and artisanal products, founded the eponymous label over six years back as a training centre for women, personally teaching them embroidery techniques. “Even before I formally...Read more
Source web page: Economic Times