Anita Dongre joins hands with Tencel

Among the big shows at the Lakmé Fashion Week (LFW) scheduled to begin on 30 January is Anita Dongre’s unveiling of her Spring/Summer 2019 ready-to-wear collection. The collection represents summer at its best, abounding in floral prints, vibrant hues and light and flowing, fuss-free silhouettes. “These garments would be perfect accompaniments to a luxury resort holiday or destination summer weddings," Dongre says. The highlight, however, is Dongre’s choice of fabric for the collection—Tencel.

A branded Lyocell fibre (a form of rayon) extracted from raw wood, Tencel was developed in the 1980s and acquired and promoted by Austrian fibre company Lenzing AG in 2000. The fibre is crafted within a “closed-loop" production system and, according to the company, is biodegradable and compostable. In recent years, the increased focus on sustainable fashion has created a fresh buzz around the fibre. International brands that use Tencel include New York-based labels Mara Hoffman and Jonathan Simkhai, Japanese designer Yohji Yamamoto and high-street brands like H&M (for its Conscious Exclusive collections), Marks & Spencer and innerwear brands like Jockey. Closer home, Raymond and Arvind have incorporated Tencel in their designs and Lenzing has been operating a small base in India since the last decade, working with retailers and suppliers in South Asia....Read more


Source web page: Livemint

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