RSS-backed lab to sell cow dung soaps, Modi & Yogi kurta

If you are among those who swear by cow urine and dung products, October will put more choice at your fingertips. A Rashtriya Swayamsevak Sangh-backed pharmacy is bringing dozens of its natural cosmetics and medicinal products — most of them imbued with “gau goodness” — to Amazon. After luxuriating in cow-dung soap lather, you will also have a choice of its “Modi” and “Yogi” kurtas to pull on. 

Deen Dayal Dham, a centre run by RSS in Mathura, will initially sell 30-odd personal care and “therapeutic” products, such as the digestive Kamdhenu Ark, online. Its tailoring unit will also sell 10 styles of apparel. RSS spokesperson Arun Kumar said the purpose of selling the products online is to create more jobs for locals, and make them financially independent. If sales take off online, production and jobs will need to be increased. The Dham sells personal care and medicinal products of over Rs 1 lakh and apparel worth Rs 3 lakh every month.

Products of our Kamdhenu line that have cow urine among the main ingredients, and kurtas and other khadi products will be available on Amazon soon,” Manish Gupta, deputy secretary of the Dham, told TOI. Besides Kamdhenu Ark, which is made from cow urine and aniseed (saunf), the Dham’s Deen Dayal Kamdhenu Gaushala Pharmacy makes products like Ghanvati, a tonic containing pepper, amla, tulsi, Kamdhenu Madhunashak Chur for diabetes and obesity, Shoolhar oil for sprains and arthritis, shampoo, bath soaps, face pack, toothpaste Gupta said cow urine and dung (gomay) are the base for their soaps, face packs and incense, and no synthetic chemicals are used. ...Read more


Source web page: Times of india

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